Has launching at Sephora changed indie beauty? Isamaya, Boy Smells, and more faced backlash. Let’s talk retail compromise, clean trends, and endless product churn.
Absolutely hate this corporate packaging. Isamaya’s whole identity, imo, relied on this shock factor. Obviously the quality of the makeup is 10/10, but the packaging was IT. They still have fun stuff like the “needle” as the concealer, but nothing will ever top the lipstick. The shock factor was everything.
Absolutely hate this corporate packaging. Isamaya’s whole identity, imo, relied on this shock factor. Obviously the quality of the makeup is 10/10, but the packaging was IT. They still have fun stuff like the “needle” as the concealer, but nothing will ever top the lipstick. The shock factor was everything.